New Research on Why CEOs Should Use Social Media
by David K. Williams and Mary Michelle Scott at Harvard Business Review
For CEOs who are trying to decide whether participating in social media is worth their time, there's new research that could help tip the balance.
The new report from CEO.com and business intelligence firm DOMO
notes that social media is more pervasive than ever among consumers: 50% of the population currently uses Facebook, and more than 37% use Twitter. Yet among Fortune 500 CEOs, the report says, only 7.6% are present on Facebook, only 4% use Twitter, and less than 1% use Google Plus. LinkedIn is the only social network where CEOs are slightly ahead of the general populace, the study concludes: Twenty-six percent of CEOs surveyed use LinkedIn, compared to 20.15% of the population at large.