FXStreet Network Key Metrics February 2014 - Mixed Data Once Again

Hi everyone

After starting the year recovering the losses seen in December 2013, February was a quite disappointing month and traffic figures fell an almost 6% in page views overall.

The extraordinary performance of the unique visitors seen in December and January had no follow up in December, so after bouncing to 850,000 uniques in January it fell to 777,000 in February.

On the positive side, we must highlight the great performance of our News and Economic Calendar App that is gaining momentum month after month and has already over 5,000 users per month. Also, worth to highlight the nice 24% rise in the traffic of our Chinese Traditional web site to 107k page views.

Note:

We adapted our website to a UE Directive known as Cookies Law on December. That directive requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.
This adaptation caused some disruption in some of the metrics we track the first days after the change: Unique Users and News Visits increased in December because some of our returning visitors were tracked as a news visitors after the new terms and conditions agreement.
Some days after, the situation was reestablished and we have again an accurate tracking of our users. Also we have improved our transparency because of a new and more clear way to inform about our cookies policy.

Comparing traffic data with same month previous year, the situation is mixed again. On one hand, we should be worried by the lack of momentum of visits and page views and an average pages per visit downwards. But on the positive front, we face a very healthy increase in unique visitors, time on site, and new visits while bounce rate keeping moving south.

Not really sure if I should be happy or worried.... what do you think?

Stay tuned

Francesc

FXstreet.com English Site Traffic Numbers: February 2014 vs. February 2013
Visits -3.25%

2,088,233 vs 2,158,446
Unique Visitors +7.82%
521,490 vs 483,652
Pageviews -8.14%
6,263,133 vs 6,817,948
Pages / Visit -5.05%
3.00 vs 3.16
Avg. Visit Duration +6.95%
00:09:44 vs 00:09:07
Bounce Rate -12.38%
38.80% vs 44.28%
% New Visits +14.53%
20.16% vs 17.60%

 

FEBRUARY 2014
Visits Unique Visitors Page Views Growth %
Fxstreet.com.tr (Turkish) 27,012 8,573 78,005 -6.74%
Fxstreet.hu (Hungarian) 9,746 2,241 27,902 1.60%
Fxstreet.web.id (Indonesian) 54,127 13,673 186,223 1.49%
Fxstreet.com.vn (Vietnamese) 15,329 4,267 45,303 41.17%
Fxstreet.pt (Portuguese) 5,297 2,128 14,853 -10.72%
Fxstreet.ea (Arabic) 29,734 6,849 106,739 -1.06%
Fxstreet.jp (Japanese) 39,587 13,972 89,727 -9.71%
Fxstreet.fr (French) 23,072 6,882 70,439 -9.09%
Fxstreet.ru.com (Russian) 77,814 15,401 258,199 5.29%
Fxstreet.de.com (German) 22,662 8,473 49,760 -4.45%
Forexstreet.it (Italian) 17,325 5,306 45,888 -9.79%
Fxstreet.es (Spanish) 199,426 46,640 574,492 -7.30%
Forex.es (Spanish Forum) 39,274 22,104 136,148 -12.85%
Fxstreet.com (English) 2,088,233 521,490 6,263,133 -7.36%
Forex21.cn (Chinese Simplified) 36,207 11,343 132,748 -5.85%
Fxstreet.hk (Chinese Traditional) 44,404 7,404 106,768 23.59%
FXstreet Mobile 60,103 20,347 309,761 -2.25%
FXstreet Mobile Touch 243,510 34,791 978,468 -6.32%
Forexstreet.net (Social Network) 57,081 17,118 165,895 -5.62%
Forexstreet.kr.com (Korean) 1,596 557 4,224 -14.30%
Fxstreet.cat (Catalan) 817 185 1,839 -15.29%
When2Convert.com (Converter) 5,344 2,503 13,355 -11.76%
FXStreet App 50,885 5,042 225,864 65.03%
TOTAL 3,148,585 777,289 9,885,733 -5.28%

Views: 74

Tags: Average Time on Site, FXstreet Data, FXstreet Traffic, FXstreet Users, FXstreet.com Traffic Figures, Page Views, Traffic

Comment by Daologic on March 12, 2014 at 11:57am

Don't worry, be happy :)

Comment by Francesc Riverola on March 12, 2014 at 12:08pm

I will Dao,.... thanks! :)

Comment

You need to be a member of Forex Social Network to add comments!

Join Forex Social Network

Members

© 2014   Created by FXStreet.

Badges  |  Report an Issue  |  Terms of Service

Offline

Live Video