FXStreet Network Key Metrics December 2013 & January 2014 - Unique Visitors Growing Strongly

Hi everyone

The new year started recovering the losses seen in December 2013, where almost all sites fell quite considerably due mainly to end of year effect.

The most extraordinary news seen in December and January is that the gain in unique visitors seen in September and October continued after a sharp fall in November. Since September 2013, FXStreet's network of sites + mobile have gained 100k unique users jumping from 750,000 to 850,000 uniques.

This gain has been lead by the constant growth in unique visitors of the main English site (www.fxstreet.com) and the gain in traffic of most of the languages sites. Since June 2013, FXStreet main site has gained 50k jumping from 500,000 to over 550,000. As you may have noticed by looking at the graph below, uniques in December grew to 600k, but the adaptation of our site to Cookies Law that month makes me feel that uniques data was quite distorted by this fact that it is better to ignore it.
(Please, read note below for more info.)

Note:

We adapted our website to a UE Directive known as Cookies Law on December. That directive requires websites to get consent from visitors to store or retrieve any information on a computer, smartphone or tablet.
This adaptation caused some disruption in some of the metrics we track the first days after the change: Unique Users and News Visits increased in December because some of our returning visitors were tracked as a news visitors after the new terms and conditions agreement.
Some days after, the situation was reestablished and we have again an accurate tracking of our users. Also we have improved our transparency because of a new and more clear way to inform about our cookies policy.

Comparing traffic numbers from same period last year, we see in January a 12% gain in unique visitors, a 5.6% increase in visit duration, a 13% fall in bounce rate and a 15% increase in new visits. On the negative side, we saw a 1% fall in visits and 3.5% in page views, while pages per visit decreased 2.8%.

As you all know, our growth strategy is 100% organic. We want any increase in our traffic to be solid and well consolidated. We do not want marketing picks followed then by the famous "valley of sorrow".

That put us in a weak position when markets are quiet and lack of volatility. The increase in market activity and the return of volatility should pave the way for a solid move up overall.

Stay tuned

Francesc

FXstreet.com English Site Traffic Numbers: January 2014 vs. January 2013
Visits -0.75%
2,240,524 vs 2,257,387
Unique Visitors 11.75%
564,272 vs 504,962
Pageviews -3.49%
6,760,526 vs 7,004,897
Pages / Visit -2.76%
3.02 vs 3.10
Avg. Visit Duration 5.55%
00:09:11 vs 00:08:42
Bounce Rate -12.86%
38.79% vs 44.52%
% New Visits 15.64%
20.75% vs 17.94%

JANUARY 2014
Visits Unique Visitors Page Views Growth %
Fxstreet.com.tr (Turkish) 31,029 10,137 83,645 21.57%
Fxstreet.hu (Hungarian) 9,485 2,266 27,462 59.89%
Fxstreet.web.id (Indonesian) 54,833 14,441 183,494 16.54%
Fxstreet.com.vn (Vietnamese) 12,535 3,807 32,090 -16.22%
Fxstreet.pt (Portuguese) 5,534 2,199 16,636 32.29%
Fxstreet.ea (Arabic) 30,044 6,548 107,888 20.22%
Fxstreet.jp (Japanese) 42,127 15,759 99,380 11.98%
Fxstreet.fr (French) 24,471 7,801 77,478 33.17%
Fxstreet.ru.com (Russian) 74,267 15,103 245,236 16.98%
Fxstreet.de.com (German) 20,662 8,429 52,078 61.65%
Forexstreet.it (Italian) 17,079 4,912 50,868 23.69%
Fxstreet.es (Spanish) 212,274 48,791 619,732 10.84%
Forex.es (Spanish Forum) 43,973 23,705 156,217 3.27%
Fxstreet.com (English) 2,240,524 564,727 6,760,526 13.47%
Forex21.cn (Chinese Simplified) 40,070 13,819 140,996 2.38%
Fxstreet.hk (Chinese Traditional) 37,388 6,249 86,388 20.24%
FXstreet Mobile 67,279 24,513 316,887 9.15%
FXstreet Mobile Touch 259,526 34,728 1,044,485 17.08%
Forexstreet.net (Social Network) 60,675 17,825 175,769 10.01%
Forexstreet.kr.com (Korean) 1,897 630 4,929 -4.66%
Fxstreet.cat (Catalan) 959 220 2,171 12.96%
When2Convert.com (Converter) 5,864 2,732 15,135 24.54%
FXStreet App 10,341 25,654 136,861 175.19%
TOTAL 3,302,836 854,995 10,436,351 14.65%
 
DECEMBER 2013
Visits Unique Visitors Page Views Growth %
Fxstreet.com.tr (Turkish) 25,097 8,588 68,805 57.77%
Fxstreet.hu (Hungarian) 6,562 1,719 17,176 -33.90%
Fxstreet.web.id (Indonesian) 48,030 13,649 157,448 -14.68%
Fxstreet.com.vn (Vietnamese) 14,706 4,506 38,303 -6.00%
Fxstreet.pt (Portuguese) 4,489 1,805 12,575 -20.41%
Fxstreet.ea (Arabic) 27,274 6,347 89,744 -5.96%
Fxstreet.jp (Japanese) 38,816 14,195 88,750 -7.64%
Fxstreet.fr (French) 20,611 6,270 58,181 -12.75%
Fxstreet.ru.com (Russian) 66,163 12,207 209,636 -5.65%
Fxstreet.de.com (German) 15,231 5,612 32,216 -7.29%
Forexstreet.it (Italian) 13,982 3,956 41,127 -19.05%
Fxstreet.es (Spanish) 198,412 44,570 559,143 -15.91%
Forex.es (Spanish Forum) 36,856 19,039 151,276 -4.68%
Fxstreet.com (English) 2,066,210 614,868 5,958,078 -9.10%
Forex21.cn (Chinese Simplified) 39,249 13,529 137,718 -7.21%
Fxstreet.hk (Chinese Traditional) 31,449 5,520 71,849 -9.10%
FXstreet Mobile 66,443 27,292 290,310 -13.20%
FXstreet Mobile Touch 221,194 28,560 892,081 -10.72%
Forexstreet.net (Social Network) 56,849 17,485 159,780 -18.80%
Forexstreet.kr.com (Korean) 1,866 521 5,170 4.09%
Fxstreet.cat (Catalan) 670 167 1,922 38.17%
When2Convert.com (Converter) 4,936 2,156 12,153 -16.64%
FXStreet App 15,020 2,082 49,734
TOTAL 3,020,115 854,643 9,103,175 -9.27%

Views: 157

Tags: Average Time on Site, FXstreet Data, FXstreet Traffic, FXstreet Users, FXstreet.com Traffic Figures, Page Views, Traffic

Comment by Daologic on February 27, 2014 at 11:25am

854,995 unique visitors is huge!

Congratulations!

Comment by Francesc Riverola on February 27, 2014 at 11:33am

pretty nice crowd indeed Dao ;)

Comment by Yohay Elam on February 27, 2014 at 1:40pm

I am impressed by the incredible time on site. It's really great. I experienced a strong January after a weak December as well. However, unfortunately the momentum didn't extend into February, contrary to my expectations. 

Comment

You need to be a member of Forex Social Network to add comments!

Join Forex Social Network

Members

© 2014   Created by FXStreet.

Badges  |  Report an Issue  |  Terms of Service

Offline

Live Video